Over twenty years of handmade pillows. Now, straight to your home.
Since the early 2000s, our covers have travelled from a small studio in India to boutiques and department stores across Europe, Australasia and the Americas. Today, for the first time, you can order one direct.
A craft house, two decades on
We started in the early 2000s as a small design and manufacturing house in India. From the beginning the work was the same: pillow covers built up by hand, layer by layer, by artisans who care about the way a single ruffle sits.
Two decades later, that hasn't changed. We still design every piece in-house, and every cover still passes through real hands before it leaves the studio.
Meet the maker
That's Seema, our founder, who built this studio in the early 2000s. She still designs every collection in-house — the colour palettes, the rose layouts, the ruffle scales — and works directly with the artisans on the workshop floor.
The photo is from one of the international trade fairs.
How a single cover is made
Every cover is stitched individually. Our 3D rose designs take around twenty hours of handwork each — petal by petal, ruffle by ruffle. No two pieces are perfectly identical: tiny shifts in the way a rose tilts or a frill lands are the hallmark of real handwork, not a defect.
Design transferred to the fabric, hoop set on the machine.
Petals built in organza, one at a time, by hand.
Layered and stacked — the same technique, every colourway.
Finished covers stacked, checked, ready to ship — final stitching of covers in progress.
Now direct, not wholesale
For two decades the only way to own one of our pillows was through a boutique somewhere in the world. We built this site so a single cover can ship from our studio straight to your living room — same handwork, no middleman.
Free shipping within India. Tracked international courier to the US, UK, EU, Canada, Australia, New Zealand and South Africa.
From our showroom
Two of the seasons we've shipped — and still in high demand — cool palette on the left, warm on the right. Every piece on these shelves is handmade.
How we work
- Made by hand, made in small batches. Every cover is stitched by a person who knows the design and the fabric.
- Fair work, no child labour. Our artisans are paid fairly, trained regularly, and protected by the welfare and labour standards required of Indian manufacturing.
- A clean workshop. Fabrics, threads and finished covers are stored, handled and packed in a clean studio — so what arrives at your door looks the way it did when it left our hands.
Any questions?
We're happy to help with sizing, custom orders or anything else.